Data protection is a matter of trust and your privacy is important to us.
We will only collect information where it is necessary for us to do so and we will only collect information if it is relevant to our dealings with you.
We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.
You can visit the Site and browse without having to provide personal details.
During your visit to the Site, you remain anonymous and at no time can we identify you unless you have an account on the Site and log on with your username and password.
Data that we collect
We may collect various information if you seek to place an order for a product to us on the Site.
Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience.
This allows us to provide services and features that most likely meet your needs, and to customize our Website to make your experience safe and easy.
More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose.
Wherever possible, we indicate which fields are required and which fields are optional.
You always have the option to not provide information by choosing not to use a particular service or feature on the Website.
We may automatically track certain information about you based upon your behaviour on our Website.
We use this information to do internal research on our users' demographics, interests, and behaviour to better understand, protect and serve our users.
This information is compiled and analyzed on an aggregated basis.
This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.
We use data collection devices such as "cookies" on certain pages of the Website to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety.
"Cookies" are small files placed on your hard drive that assist us in providing our services.
We offer certain features that are only available through the use of a "cookie".
Additionally, you may encounter "cookies" or other similar devices on certain pages of the Website that are placed by third parties.
If you choose to buy on the Website, we collect information about your buying behaviour.
If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.
If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us.
We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as e-mails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.
We collect personally identifiable information (e-mail address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us.
While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration.
Sharing of personal information
We shall not share any of your personal information with third parties without your explicit consent.
We view protection of your privacy as a very important community principle.
We understand clearly that you and Your Information is one of our most important assets.
We store and process Your Information on computers located in India that are protected by physical as well as technological security devices.
If you object to your Information being transferred or used in this way please do not use the Site.
Under no circumstances do we rent, trade or share your personal information that we have collected with any other company for their marketing purposes without your consent.
We reserve the right to communicate your personal information to any third party that makes a legal compliant request for its disclosure.
Our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control.
Whenever you change or access your account information, we offer the use of a secure server.
After your information is in our possession, we adhere to strict security guidelines, protecting it against unauthorized access.
Infringements may be subject to legal action.